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CSE Lunar New Year 2024
Packaging and Illustration
CONTEXT & BRIEF /
Designed both the dieline and graphics for a custom informational red packet to celebrate the Lunar New Year
at ArtCenter College of Design.
CONCEPT /
Embracing the spirit of cultural celebration, I was able to spearhead the design initiative for our Lunar New Year event on 02/08/24 within the CSE.
PROCESS /
Infusing a modern twist into the traditional festivities, I employed vibrant vector art and updated color schemes to breathe new life into the visual identity. Symbols of prosperity and good fortune serve as decorative packaging elements with cultural significance, all wrapped up with an educational copy.
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