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VinFast
Identity and experience design
Repositioning VinFast to represent their
pride in Vietnamese heritage while
showing innovation rooted in tradition.
Identity Narrative
VinFast brings together different instruments in harmony, and with these brand guidelines, they
can embrace a more sophisticated, connected,
and confident evolution. VinFast's overarching
design philosophy is innovation rooted in tradition and leverages its home country's resilience and design excellence.
Logomark
Holding pride in Vietnamese heritage, the "Symphony" logo shows intertwining shapes that mimic the organic flow of rice paddies, paying homage to Vietnam's rich agricultural heritage.
The new mark of VinFast orchestrates a harmonious future in electric mobility, where advanced technology and environmental stewardship converge.
Identity Concept
To position VinFast to represent their pride in Vietnamese heritage while showing innovation rooted in tradition.
Special Thanks:
Instructor: Gerardo Herrera
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