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VinFast
Identity and experience design
VinFast’s rebrand presents a bold, future-facing identity that draws strength from Vietnamese cultural heritage and the brand’s commitment to progressive design. This repositioning celebrates VinFast’s roots while emphasizing advanced technology, sustainability, and the spirit of innovation that defines the company’s vision for electric mobility.
Identity Narrative
VinFast’s brand guidelines orchestrate a sophisticated harmony between tradition and modernity, inspired by the resilience and artistry embedded in Vietnamese culture. Design choices reflect a confidence and connectivity that serve as the foundation for an evolving global brand, where each visual and written element signals unity and a forward-thinking approach to mobility.
Logomark
The “Symphony” logo combines intertwining forms evocative of Vietnam’s iconic rice paddies and landscape, symbolizing grounded heritage and new growth. Flowing lines honor the nation’s agricultural roots and represent VinFast’s drive to lead in both technological advancement and environmental responsibility.
Identity Concept
This identity positions VinFast as a brand deeply anchored in its Vietnamese heritage while demonstrating a commitment to innovation and excellence. The design philosophy balances legacy and modernity, ensuring that forward movement is always built upon respect for culture, craft, and community.
Special Thanks:
Instructor: Gerardo Herrera
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