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Amanda Chum

Graphic Designer
and Illustrator

Poln

Identity and packaging design

Poln is a commitment to transforming everyday gardening into a meaningful act of environmental stewardship.

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Identity Concept

The goal is to make every season an opportunity to support pollinators through accessible, pollinator-friendly collections. Poln's packaging is part of the ecosystem: beautiful enough for display, practical for daily use, and fully recyclable or compostable at end of life. Poln enriches homes and celebrates growth, so every garden, from windowsill to wild, fosters biodiversity.

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Logomark

The Poln logo features a stylized, deep green graphic that cleverly combines a plant and a hummingbird. “Poln” appears in bold, clean, 
rounded typography, reinforcing a sense of growth, accessibility, and connection to nature.

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Packaging Ideation

The seed packet sketches landed on a modified pillow pouch that has a flat bottom and a resealable flap closure. The bulb box sketches are a modified version of a hexagonal blooming box, which was vertically lengthened.

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Brand Identity

Depth acts as the darkest shade in this product
line. Sprout, Honey, Root, and Hush are color
codes for the seasons of what each seed is
meant to be planted in. To reflect a brand rooted in approachability and modernity, this geometric sans-serif features clean lines and refined proportions, offering trust to further inspire audiences to provide for pollinators.

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Poln Illustrations

I created all the original illustrations featured on Poln’s packaging, developing a bright, modern visual language rooted in natural forms and fresh color palettes. Each illustration was designed to celebrate the brand’s commitment to pollinators and environmental stewardship, blending whimsical depth with clean, approachable aesthetics. Through thoughtful gradients and minimal detailing, the artwork brings a sense of playfulness and connection to nature, making every seed packet and box feel both inviting and meaningful.

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Special Thanks:

Instructor: Dan Hoy
Photography: Jr Sang
Hand model: Liane Yeh

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© 2025 Amanda Chum

No reuse without consent.

Amanda Chum

Graphic Designer
and Illustrator

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