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Poln
Identity and packaging design
Poln is a commitment to transforming everyday gardening into a meaningful
act of environmental stewardship.
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Identity Concept
The goal is to make every season an opportunity
to support pollinators through accessible, pollinator-friendly collections. Poln's packaging
is part of the ecosystem: beautiful enough for
display, practical for daily use, and fully recyclable or compostable at end of life. Poln enriches homes and celebrates growth, so every garden, from windowsill to wild, fosters biodiversity.
Logomark
The Poln logo features a stylized, deep green graphic that cleverly combines a plant and a hummingbird. “Poln” appears in bold, clean,
rounded typography, reinforcing a sense of growth, accessibility, and connection to nature.
Packaging Ideation
The seed packet sketches landed on a modified pillow pouch that has a flat bottom and a resealable flap closure. The bulb box sketches are a modified
version of a hexagonal blooming box, which was vertically lengthened.
Brand Identity
Depth acts as the darkest shade in this product
line. Sprout, Honey, Root, and Hush are color
codes for the seasons of what each seed is
meant to be planted in. To reflect a brand
rooted in approachability and modernity, this geometric sans-serif features clean lines and refined proportions, offering trust to further
inspire audiences to provide for pollinators.
Poln Illustrations
I did all the illustrations that's highlighted on each package. It showcases bright, modern, minimal design based on natural forms and fresh colors.
I did all the illustrations that's highlighted on each package, here is showcasing a few gradients allows for a soft yet whimsical depth.
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Special Thanks:
Instructor: Dan Hoy
Photography: Jr Sang
Hand model: Liane Yeh
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© 2025 Amanda Chum
No reuse without consent.
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