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Beli
Interaction, identity and motion
Celebrating the unique flavors and stories behind every dish, Beli aims to inspire users to explore their local culinary scene and connect with like-minded individuals through the joy of food.
Identity Narrative
Beli is a social restaurant recommendation app designed for people who love discovering and sharing great food experiences. Unlike traditional review platforms, Beli focuses on personalized recommendations based on your own tastes and the trusted opinions of your friends. This rebrand is all about making the app feel more approachable, engaging, and reflective of the real people and delicious stories behind every dish.
Interface Design
The new interface for Beli puts social discovery and tangible rewards at the heart of the dining journey. Personalized recommendations help users navigate choices based on their own tastes and the opinions of their trusted community. To deepen engagement, the app introduces a rewards system with digital stamp cards and redeemable offers, encouraging users to return to favorite spots and try places recommended by friends. Together, these features create a welcoming, interactive ecosystem.
Logomark
The new mark of Beli features a playful, written script that captures the brand’s spirit of adventure, delight, and inclusivity. The flowing lines and rounded forms evoke a sense of warmth and approachability, while the distinctive “B” creates a memorable and friendly identity.
Identity Concept
The new Beli identity is built around the joy of discovering and sharing memorable food experiences with others. The rebrand focuses on approachability and genuine connection, balancing playful, inviting visuals with features that encourage users to explore their local culinary scene alongside friends. By centering the experience on community, storytelling, and an atmosphere of warmth, Beli helps every user feel at home while finding favorite new flavors together.
Special Thanks:
Instructor: Gina Park
TA: Kristopher Boyce
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