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Beli
Interaction, identity and motion
Celebrating the unique flavors and stories behind every dish, Beli aims to inspire users to explore their local culinary scene and connect with like-minded individuals through the joy of food.
Identity Narrative
Beli is a social restaurant recommendation app designed for people who love discovering and sharing great food experiences. Unlike traditional review platforms, Beli focuses on personalized recommendations based on your own tastes and
the trusted opinions of your friends. This rebrand
is all about making the app feel more approachable, engaging, and reflective of the real people and delicious stories behind every dish.
Logomark
The new mark of Beli features a playful, written script that captures the brand’s spirit of adventure, delight, and inclusivity. The flowing lines and
rounded forms evoke a sense of warmth and approachability, while the distinctive “B” creates
a memorable and friendly identity.
Identity Concept
To capture the essence of shared meals and create a personal connection with food enthusiasts, the new Beli design embraces a friendly, approachable, and tasty aesthetic. By celebrating the unique
flavors and stories behind every dish, Beli aims to inspire users to explore their local culinary scene and connect with like-minded individuals through the joy of food.
Interface Design
Beli's rebrand focused on infusing a personal, authentic, and joyful feeling. By prioritizing the visual content in the interface, Beli can further showcase its strengths in connecting users to culinary experiences. Enhancing social features, such as group feeds, recommendations, and
list-making supports its community. New features like implementing a rewards program featuring digital stamp cards and redeemable coupons encourages engagement. The result is an active, loyal system of real life users sharing stories
behind every dish.
Special Thanks:
Instructor: Gina Park
TA: Kristopher Boyce
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