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The Open Shelf
Identity and editorial
A welcoming space where every ArtCenter student can find food and support with dignity. No questions, no judgment, just unconditional care.
Identity Concept
The goal is to make every season an opportunity
to support pollinators through accessible, pollinator-friendly collections. Poln's packaging
is part of the ecosystem: beautiful enough for
display, practical for daily use, and fully recyclable or compostable at end of life. Poln enriches homes and celebrates growth, so every garden, from windowsill to wild, fosters biodiversity.
Logomark
The Poln logo features a stylized, deep green graphic that cleverly combines a plant and a hummingbird. “Poln” appears in bold, clean,
rounded typography, reinforcing a sense of growth, accessibility, and connection to nature.
Brand Identity
Depth acts as the darkest shade in this product
line. Sprout, Honey, Root, and Hush are color
codes for the seasons of what each seed is
meant to be planted in. To reflect a brand
rooted in approachability and modernity, this geometric sans-serif features clean lines and refined proportions, offering trust to further
inspire audiences to provide for pollinators.
Special Thanks:
Instructor: Stephen Serrato and Alex Cerrilla
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